Economic, social, and technological transformations have produced unprecedented challenges for companies, demanding faster, more objective, and effective decisions. However, these companies have not been able to produce the necessary responses within the required deadlines. Few companies can approach the speed with which changes reach their domains, are able to understand the new realities and implement measures to overcome the challenges. Most companies have lagged, incomplete and insufficient responses to take advantage of opportunities, or even protect themselves from threats. Although the problems are evident and the difficulties to overcome adversities are high, there are ways in which companies can follow, becoming more flexible, smarter, and more effective in their actions, bypassing the difficulties, and achieving prosperity. This study deals with industrial companies that are operating in dynamic, complex, and challenging environments, pointing out viable alternatives for their sustained growth in the long run.